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Monday, November 28, 2011
VWM: Minecraft Is Getting Boring
Friday, November 25, 2011
Drinking Tea - Inside the Tea Bag
Wednesday, November 23, 2011
Which is For You - The Senseo Supreme Or the Keurig Special Edition?
Single cup coffee brewing systems have become increasingly popular and there is quite a large variety of different models. In fact, you'll need a spreadsheet when you try to evaluate the different features of each brand. The most important consideration should be the quality of that single cup of coffee that the machine can produce in less than a minute. As you look at different brewing systems, ask what the machine brews to produce that cup of coffee. Does it use coffee packaged in pods, in capsules or K-Cups? Some one cup machines only have limited options when it comes to coffee choices while others offer a broad variety of roasts. How do costs compare, not only for the machine, but for the pods or K-Cups? For some coffee lovers, the coffee cost is really not as important as the taste and quality of the cup that is brewed. Compare the features of these two single cup coffee brewers, priced 9.99 to 9.99.
Senseo Supreme HD 7832
Automatic Brewing System
Brews within one minute
Amount brewed can be adjusted with volume control
Brews from 3 ounces to 10 ounces
Produces frothy crema layer on each cup of coffee in 'frothing chamber'
Comes with 2 different sized pod holders: one holds a single pod while 2 can be placed in the larger to make 2 cups of coffee or a single 8 ounce mug.
Uses coffee pods from Douwe Egberts, Folgers, Millstone, Melitta, Aloha Island, and several others
Uses 1 or 2 Senseo Coffee pods, which determines coffee strength
Water Reservoir of 32 ounces which is removable for easy filling
Has water level indicator light
Adjustable spout for smaller cups to 10 ounce mugs
Control panel is lit by blue LED light
Available in 5 colors: Chrome, black, red, white, cobalt blue
Is 13.5"H x 8.5"W x 12" D
Weight 9 pounds
Price 9.99 to 9.99
Keurig Special Edition B60
Automatic Brewing System
Brews in 30 to 50 seconds
Always ready to brew - no waiting time for second cup
Programmable controls
Auto-On and Off
Adjustable Controls
Digital Clock
Control panel is lit by blue LED light.
Has De-scale Indicator
Brews 3 cup sizes:6 ounces, 8 ounces, 10 ounces
Water reservoir holds 48 ounces and is removable for easy filling.
Has water level sensor and LED light behind reservoir
Brew temperature can be adjusted from 187°F to 192°F.
Has removable stainless steel drip tray
Available in black with chrome handle and faceplate
Uses 1 K-Cup of coffee per brewing
Is 13.5" H x 8.5" W x 11"D
Weight 16 pounds
Price 9.95
Coffee Pods And K-Cups
The Senseo uses coffee pods, small packages of coffee, which fit into the machine. With the earlier Senseo Delux model, coffee pods made especially for the machine gave the best results.
The Supreme is able to use a variety of pods but it takes some experimenting with brands and volume brewed to get the strength you want.
The Keurig brewing systems use K-Cups, vacuum packaged small containers of coffee, designed for this coffee maker. Users were pleased with the variety of coffee available in K-Cups from roasters like Green Mountain, Newman's Own Organic, Timothy's, Tully's, and others.
Vacuum packed K-Cups of teas from Celestial Seasonings, Bigelow, and Twinings, as well as, cocoa from Emeril and Bellancino are available.
Quality of the Coffee Senseo Supreme
Many of the previous complaints about weak coffee produced by this one cup machine have been decreased by the addition of the Volume Brewed Control. This allows you to use one large coffee pod or two smaller ones while reducing water volume to brew a stronger cup.
Keurig Special Edition B60
Unanimously, all reviewers reported that the Keurig machine brews a consistently good, full-bodied cup of coffee. There were no significant complaints while there was praise for the Keurig machine's durability and reliable performance. Consumer Reports ranks the Keurig B60 as "the best coffee maker of all" in its review of 35 different single serving systems.
Sunday, November 20, 2011
Small Business Marketing Tip - Paste Up Those Sweet Somethings
OK, in an earlier article we launched you on a scavenger hunt for Sweet Somethings--small reminders you whisper in your customer's ear and let her know what you stand for.
Some small business owners think their products and services can speak for themselves. Don't fall into that trap, no matter what your employees or your suppliers might tell you about how good your product or your service is. Your customers are your most valuable marketing resource--and your most believable. OK, if you can get editorial copy in the newspaper or on the internet written about you, that can be an equally credible source, but it is much tougher to obtain.
So word of mouth advertising--via your customers--is the most cost-effective promotional marketing you have. You want to plant a seed in that new customer's mind, using your current customers.
Just like in nature, your marketing message needs to find the right carrier. You need to find a sticky message--and put it in front of as many customers as you can. Just like a little sandbur that sticks to a dog's leg and gets carried for miles, your marketing message needs to stick to the customer carrier.
And that means your brand message needs to be packaged in a way so that it can be easily picked up by your customers.
First, let's write down those brand phrases you picked up earlier when you were on the scavenger hunt. See what the customers are saying about you. This is also a fantastic time to review your features and benefits.
Did you find any nuggets from your customers? Did any of the phrases they say resonate with your own experience? Did you pick up any little gems you can use to refract your company's brilliance back to other customers? Sounds goofy, doesn't it, but think about it--isn't that exactly what you want to do? There are fifty girls in their early-Twenties within a mile of you right now that are every bit as pretty as the #1 Box Office Hollywood actress. They just aren't wrapped in as pretty of a package.
OK, once you write down your brand phrases you are going to use, then the next step is to determine where to put them. How about:
Your welcome mat (you do have one, don't you???) The back of your restroom door On a sticker on the back of every magazine in your waiting area Matchbooks--or today's equivalent (when you find it, let us know) Vending Machines Any place where customers have to wait Drinking fountain Coffee machine Merchandise shelving. Too obvious? How about on the bottom side of a rack that's higer up? Instead of a "Caution--Wet Floor" pylon how about creating one that reads: "Caution--Savings ahead" or "Caution: Hard hat area ahead--Falling Prices" Chair covers. Do you have molded plastic or folding chairs in your waiting area? Why not have some chair covers made with a few of your favorite phrases on them? Inside the lids of your boxes. (Check out a Celestial Seasonings Tea Box in your grocery store sometime. Just look inside for a great example of a Sweet Something.)
There are multiple locations just ripe to plant your message. If you and your staff find even a few, you'll be ahead of your competition.
OK, you've found the places. Now, take a phrase and plant it there. Maybe the phrase is a simple, time-worn saying like: "Your satisfaction 100% guaranteed or your money back!"
You see this phrase often--because it works! It reassures the customer that your small business stands behind your work. And remember, it's not just the first time, stray, new customer that just comes in the door you want to whisper a sweet something to. Existing customers have a way of being taken for granted by too many small companies. Sometimes we actually feel the customer owes us, instead of the other way around. This attitude sends more customers packing off--straight to the competition--than all the advertising in the world, combined.
Let's imagine for a moment you are an All Terrain Vehicle store--Terry's ATVs. Besides the farmers and ranchers who use your product on the job, a huge part of what you sell is Fun.
"Fun on Sale" could be a major theme you use throughout the year in marketing your small business. You don't need to limit this brand marketing theme to just the sales floor where the new models sit or to the banner that hangs outside your store (you have a banner, don't you?)
What about hinting at this brand theme wherever you can? How about in the area where you sell parts, such as spark plugs or tire-repair kits? Maybe a little strategically placed placard back there that says: "The sooner it's fixed, the sooner you can rev up the fun again." This reinforces the brand of your store as fun, and maybe even puts a little smile on your customer's face.
Think of somebody you like. Maybe it's a parent, or a spouse, or that guy in 7th Grade you had a crush on. Isn't it just the mere, little things about that person you think about when you remember them? Most life experience is woven from a thousand little threads and it's the same with your business and the experience your customer has with it. Bring out your store's personality, quirks and all, and whisper those sweet somethings in their ear.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
© 2006 Marketing Hawks
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Thursday, November 17, 2011
Is Iced Tea A Good Alternative to Soft Drinks?
Drinking tea topped with ice can be a rejuvenating drink for the summers. With no fizz and less sugar, people of all ages are drinking it today. Carbonated soft drinks loaded with sugar and fizz are losing in popularity as compared to iced tea. It is not carbonated, but still manages to taste awesome! Moreover, it contains all the goodness of beverage with a high nutritional factor.
Popularity of iced tea
There are various types of this product - black, green, and white. All these are available with different flavors and leaf types. You can buy a good quality packet according to your preference of taste. Consequently, the iced tea alone creates up to about 85% of all tea sales in the United States. So, you can see that it has been highly accepted as a better alternative to soft drinks. It is experiencing a steady growth in popularity because of its refreshing, rejuvenating qualities, and great variety of flavors. Some of the commonly popular flavors of iced tea are - mango, lemon, green, citrus, peach, white, and raspberry.
You too can enjoy drinking the flavor you like as the best alternative to sweetened, carbonated soft drinks. You can also combine it with green tea, which will enhance the health benefits of the beverage but, without compromising on the taste. Furthermore you should know that it comprises anti-oxidants, which has numerous benefits for the body. Anti-oxidants help in detoxifying the body of harmful chemicals and carcinogenic cells. It is also helpful in rejuvenating the body.
There is another reason for people to switch to drinking chilled beverage over carbonated soft drinks - its cost. Drinking tea is obviously more economical than any other drinks. It is cheaper than soft drinks.
Many ways of drinking
Iced lemongrass tea: Buy iced tea that has the flavor of lemongrass. Put a few spoons from the packet into a pot of boiled water and cover the vessel. Add some sugar and boil for a few minutes. Add fresh mint leaves and drink chilled.
Iced ginger root tea with lime: Boil it in a pot of water and the juice of lime. Chill it before drinking. Drinking such beverage is also helpful against indigestion and cold. It tastes great too!
There are many other interesting flavors of the beverage that you will get in the market. However, it is suggested that you buy tea only from a reputed online dealer. This is because, if you are not considering the brand and the quality, you are compromising on the taste. So, this summer, beat the heat with iced tea and say "NO" to soft drinks!
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